CLIENT
Saltus Construction Monitoring Services

SERVICES
Website Redesign

DESIGN PROGRAM
Adobe XD

ROLE
Lead Designer

YEAR
2021

Project Overview

Coming to us looking to redesign their current single page website into a multiple page site, the client was looking for a layout that was prime for optimal SEO potential. They were looking to expand their services into detailed pages as well as in depth pages displaying their previous projects.

Constrained with their already established brand style guide, the goal was to introduce strong imagery to break up the current site’s long blocks of dense text. In addition to reworking content, the current site also lacked any sort of call to action section.

Strategically using the yellow accent color we were able to highlight the call to action buttons and guide a user down the pages where they are led to a contact form. We were also able to provide a secondary page layout with tight text margins for much shorter lines of text to improve overall readability.