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As a current web designer located in West Chester, PA, Cait has been working in the digital marketing and design field for the past 6 years.
After receiving her BFA in Art from Virginia Tech in 2015, Cait began working for a non-profit as their Communications Specialist wearing multiple hats from web and graphic designer to social media coordinator to event organizer.
After working as a freelance designer for a digital marketing company at the same time, she got the bug for digital marketing and looked to pursue it full time in 2018.
Cait began working at a digital marketing agency as an SEO assistant where she learned the ins and outs of the search engine marketing field. She learned how to conduct an SEO audit, perform competitive keyword research, recommend and execute on digital marketing strategies, all while helping clients grow their digital footprint through custom Google Analytics reporting and analysis.
While working on the SEO team, Cait still pursued design from helping design and run client’s email marketing campaigns, to designing graphics for client’s websites and social posts.
Equipped with her extensive SEO knowledge, in 2020 with the encouragement from her company’s CEO, Cait took the jump from the SEO team over to the Web Development team where she began designing websites, marketing collateral, email campaigns, and social posts for clients.
Cait is now looking to grow her digital marketing and design skills into more of a UX/UI web designer role. An integral factor in SEO and digital marketing is the user experience. Combining both data analytics with strong design esthetics, one can elevate any campaign.
In her free time she enjoys painting, photography, and cheering on the Philadelphia Eagles with her French Bulldog Carson Lentz.